The UK's automotive market is experiencing a significant shift towards electric and hybrid vehicles, with July's sales figures marking a notable resurgence in the industry. The rise in electric vehicle (EV) sales is particularly impressive, with a 44.5% increase year-over-year, accounting for just over a quarter of all new car sales so far this year. This surge in EV sales can be attributed to several factors, including the continued availability of government grants and discounts, as well as the recent spike in petrol and diesel fuel prices due to the Iran war. The market share of electrified cars, including plug-in hybrids and conventional hybrids, has also grown, with sales of pure-petrol cars declining by 5.2%. This trend is a clear indication of a broader shift in consumer preferences towards more sustainable and cost-effective transportation options. However, the SMMT's Mike Hawes warns that this growth cannot be sustained, as car manufacturers are currently discounting their EVs to meet the government's zero-emission vehicle (ZEV) mandate targets, which could lead to financial strain. The ZEV mandate, which aims to achieve a 33% market share for EVs by 2026, is being closely monitored by organizations like New Automotive, which estimates a more realistic target of 24.6%. The best-selling car in July was the Ford Puma, followed by the Nissan Qashqai and Kia Sportage. Notably, the Chinese newcomer Jaecoo had two models, the 5 and 7 SUVs, in the top 10 best-sellers list. This data highlights the growing popularity of electric and hybrid vehicles in the UK, and the industry's efforts to meet the government's sustainability goals. However, the sustainability of this growth remains a question, especially as the industry navigates the challenges of meeting the ZEV mandate targets while maintaining profitability.